TAWON Group — E-Commerce Revenue Intelligence

Where the Gap Lives

Six parts of every e-commerce business where money is leaving or waiting to be found

When a business hits a wall, the answer is almost always sitting in the data — it just hasn't been looked at properly. We analyse all six areas, put a number on every gap we find, and deliver the findings as a clear visual report built from your own numbers

Area 01

Conversion Performance

Traffic is coming in and sales aren't following. We trace every step between a visitor arriving and a purchase completing — where people are dropping off, what is creating friction, and what small structural changes would move the most revenue. This is the most common gap in a business that has plateaued.

Checkout Flow · Cart Recovery · Trust Signals · Page Structure

Area 02

Ad Spend Efficiency

You are spending on ads and it feels like it is not working the way it used to. We look at what your data actually shows — which channels and audiences are bringing in real buyers, what each sale is actually costing you, and whether the money you are putting in is returning what it should.

Attribution · Cost Per Acquisition · Channel Performance · Audience Quality

Area 03

Pricing & Order Value

Most founders price based on instinct and competitor research — and leave meaningful revenue on the table as a result. We look at what your customers are actually willing to pay, how your bundles and promotions affect what each order is worth, and whether your current pricing is building revenue or limiting it.

Average Order Value · Bundle Strategy · Discount Impact · Price Positioning

Area 04

Customer Retention

The most overlooked source of growth in a stalled business is the customers you already have. We look at how many come back, when they stop, and what is missing between the first and second purchase. Improving retention compounds across your entire customer base — it is often the highest-return fix we find.

Repeat Purchase Rate · Post-Purchase Flow · Churn Point · Customer Lifetime Value

Area 05

Fulfilment & Margin

Revenue looks healthy but profit doesn't follow. We look at what happens between a sale being made and the money actually landing — shipping costs, return rates, packaging, and fulfilment contracts. For businesses that have been running for two or more years, this is often a quiet but significant drain that hasn't been revisited.

Shipping Cost · Return Rate · Fulfilment Contracts · Net Margin Per Order

Area 06

Data Clarity

Most founders know their top-line numbers but have limited visibility into what is actually driving them. We assess what your data is tracking, what it is missing, and whether the picture you have is accurate enough to make good decisions from. Fixing this changes everything else — because every other area depends on it.

Tracking Accuracy · Attribution Model · Reporting Gaps · Data Completeness

How It Works

Four steps — beginning with your data, ending with a clear picture

Step One

Initial Conversation

30 Minutes · No Cost

We prepare before we speak

Before we speak, we review your store, your category, and what you share with us about the business — so the conversation begins at a useful level, not a surface one
We are looking to understand where the business is, where it has stalled, and whether the data available is sufficient to do meaningful analysis
If we don't think we can add clear value, we say so directly — and you leave with a sharper view of your own business regardless

Step Two

Full Analysis

All six areas — begins after you review the Gap Summary

Completed within 10 business days

We go through all six areas of the business in detail — looking for both where money is leaving and where growth is sitting uncaptured
Every finding is assigned a dollar value — what it is currently costing you, or what it could be worth if addressed
You receive: A visual report — delivered as a Power BI dashboard, an HTML report, or a structured presentation — showing exactly where the gaps are, ranked by financial impact, with a plain-language explanation of each one

6 Areas of your
business analysed

$ Every gap given
a dollar value

Step Three

Execution Plan

A plan your team can execute immediately

Delivered within 5 days of analysis

Every action in the roadmap has a projected financial outcome, a clear owner, a timeframe, and a way to measure whether it has worked
It is not a strategy document — it is a sequenced plan that tells your team exactly what to do, in what order, and why
You receive: A prioritised action plan, an execution calendar, and a walkthrough session with your team to make sure nothing requires interpretation

Step Four

We Stay Until It Works

We stay until the numbers move

30 / 60 / 90-day reviews

We check in at 30, 60, and 90 days — reviewing what has changed, adjusting where needed, and holding every projection accountable against your actual results
The engagement does not end when we deliver a document — it ends when the outcomes are confirmed in your numbers
You receive: Three structured review reports comparing projected outcomes to actual performance, with clear next steps at each stage

90 Days we
stay with you

3× Structured
reviews

What We Look For

The gaps that are most often hiding in plain sight

Conversion · most common in businesses with healthy traffic

Sales are not keeping pace with the visitors arriving

Traffic looks fine on the surface. But somewhere between landing and checkout, a percentage of buyers is leaving — and the drop-off point is almost always traceable to a specific friction in the flow. We identify where in the funnel the gap opens, what is causing it, and what closing it would be worth in additional monthly revenue.

Checkout flow · trust signals · mobile experience · cart abandonment rate

Acquisition · most common in businesses running paid ads

Ad spend is growing but the customers it brings are not staying

ROAS looks acceptable at the headline level. When we map what those customers actually do after the first purchase — repeat rate, lifetime spend, refund behaviour by channel — the picture often changes. The channels with the best headline numbers are not always the ones producing the most profitable buyers over time.

Cost per acquisition · channel quality · customer LTV · return rate by source

Retention · most common in businesses focused on new customer growth

Existing customers are buying once and not returning

In physical product e-commerce, a customer who buys once and never comes back represents a significant loss — particularly when the acquisition cost is factored in. We look at where the repeat purchase window closes, what is missing in the post-purchase experience, and what a meaningful lift in retention rate would be worth across the existing base.

Repeat purchase rate · post-purchase flow · churn point · LTV by segment

These represent the types of gaps we are built to find — not claims of specific outcomes. What we find in your business depends entirely on your data. Some businesses have one significant gap. Others have several smaller ones. The Gap Summary tells you what is actually there.

Who We Work With

Founder-run physical product businesses that are established, stalled, and ready to move

$100K Minimum annual
e-commerce revenue

$100M Upper range of
our focus right now

2yr+ Running for years —
growing slower than
you should be

All major
platforms Platforms we
work across

You have hit a wall

The business is running. You have customers, you have sales, you have been spending on ads. But growth has slowed, margins feel thinner, and you are not sure where to focus. That is exactly the situation our analysis is built for — the answers are in your data, and we know how to find them.

You are the decision-maker

We work directly with the founder or the person who runs the business. The changes that come out of our analysis require someone with the authority to act on them — and an engagement without that access produces a report, not results.

You sell a physical product

Our methodology is built around physical product e-commerce — the specific dynamics of conversion, fulfilment, retention, and margin that come with selling something tangible. We are not the right fit for software, services, or digital products.

Your platform is not a barrier

We work across Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom builds. What matters is not which platform you are on — it is the quality and completeness of the data it holds.

Common Questions

Things worth knowing before we speak

The free analysis is a Gap Summary — not the full engagement. We review your store and key data across the six areas, then send you a one to two page summary identifying the one or two largest gaps we can see, with an estimated dollar value on each. No charge. No obligation. No sales pitch on the call. If you want the full deep-dive analysis — all six areas, complete findings, visual report, and execution plan — that is a separate paid engagement we propose only if we are confident the return will be clear. We discuss that after presenting the Gap Summary, and only if it makes sense for your business.

Our analysis is built on your data. A business in its first year does not yet have enough of it — customer behaviour, seasonal patterns, retention curves, and fulfilment costs need time to show up clearly. Without that depth, what we find is limited and what we recommend is less reliable. Two years gives us enough to work from.

Agencies execute. They run your ads, manage your accounts, and produce your creative. We analyse. We come into your business, study what is actually happening in your data, identify the specific gaps between what you are earning and what you should be, and build a plan to close them. We do not run campaigns. We tell you what is wrong, what it is worth, and exactly how to fix it — then stay to make sure it happens.

We typically work from your e-commerce platform data, Google Analytics or equivalent, ad platform data if you are running paid, and your order and fulfilment records. We will tell you exactly what we need during the initial conversation — and if the data available is not sufficient to produce meaningful findings, we will say so before we begin.

We present the findings and walk you through what we have found. At that point you have a complete picture of where your gaps are and what they are worth. If you want to proceed with the action roadmap and implementation support, we discuss what that engagement looks like. If you do not, you keep the analysis. There is no obligation either way.

No Cost · No Obligation

Tell us about your business
We'll show you where the gap is

Book a free 30-minute call directly — we review your store before we speak, so the conversation starts at a useful level. You leave with a clear view of where your biggest gap is and what it is worth.

On the call We ask about the business, share what we already noticed, and agree on whether to proceed

What you receive A free Gap Summary — the one or two largest gaps we can see in your business, with a dollar value on each, yours to keep regardless of what comes next

No obligation If we don't think we can add clear value, we say so. You leave with a sharper view of your own business either way

Email contact@tawongroup.com

Pick a time that works for you. The call is 30 minutes and there is nothing to prepare — just show up and we will take it from there.

Book a Free Call →

Your store is running It should be performing