Free Store Check · Fashion E-Commerce

Find the profit leaks hiding behind your sales

We’ll check your store for free and point out one profit area to review

Get My Free Store Check See What We Look For

60-second form · no screenshots upfront · email reply

Clothing rack inside a fashion retail store — Visual context · fashion assortment, channel performance, margin review

First-pass audit view

Where a good sale can lose margin

Ad spendCheck

DiscountsCheck

ReturnsCheck

ShippingCheck

Output One clear first check

We do not pretend to diagnose everything from the outside, and the first reply points to the most sensible leak area to review

60 sec Short form
to start

URL Your store link
is enough

1 thing We’d check
first

No call Conversation
first

Visual Snapshot

A sale does not move straight from checkout to profit it passes through several leak points

The added visuals make the page easier to scan: a profit-leak flow, editorial fashion imagery, and dashboard-style cards that show the type of questions Tawon Group asks

Laptop showing an e-commerce store interface

Fashion retail store with apparel on display

E-commerce package being prepared for shipping

SaleCheckout value before the hidden costs are removed

AdsPaid traffic and customer acquisition cost

PromosCodes, markdowns, bundles, and sale dependency

ReturnsRefunds and product-level return concentration

ShippingFulfilment, packaging, and free-shipping thresholds

Profit keptThe part that remains after the leak points are understood

Audit lens

Six areas, one first priority

The first check is not a full audit, and it is a cleaner way to decide where a deeper review should begin

Ads · Discounts · Returns · AOV · Shipping · Data clarity

Signal strength

What feels worth checking first

Ad spend

Discounts

Returns

Shipping

Data clarity

Illustrative visual only — not a client result or promised outcome

Plain-English output

The reply should feel usable

Likely leak areaNamed

Why it mattersExplained

Data to confirmListed

Next best stepClear

Where the Gap Lives

Six places where fashion brands lose profit before it reaches the bank

Sales can look healthy while margin is eaten by ads, discounts, refunds, shipping, product mix, and unclear reporting, and we look across the full picture, not one dashboard in isolation

Area 01

Ad Spend & CAC

ROAS can look acceptable while profit after acquisition cost is weak, and we look at what each customer costs, which channels create better buyers, and whether paid traffic is helping profit or just making revenue look larger

CAC · ROAS · Channel Quality · Buyer Value

Area 02

Discounts & Promotions

Discounts can make sales look stronger while quietly reducing margin, and we check how often codes are used, how much revenue is given away, and whether customers are being trained to wait for the next sale

Discount Rate · Promo Dependency · Margin Impact · Sale Mix

Area 03

Returns & Refunds

Revenue is usually shown before refunds hit, and we look at refund rate, return-heavy products, reasons for returns, and whether specific items are creating avoidable margin loss

Return Rate · Refund Value · Product Issues · Net Revenue

Area 04

AOV & Product Mix

A higher average order value does not automatically mean higher profit, and we compare order value with margin, product mix, bundles, and best-sellers to see which sales actually leave money behind

AOV · Bundles · Best-Sellers · Gross Margin

Area 05

Shipping & Fulfilment Margin

Free shipping, packaging, fulfilment, and returns can turn a good-looking order into a weak one, and we look at the cost between purchase and delivered order, then show where margin is being squeezed

Shipping Threshold · Fulfilment Cost · Packaging · Net Margin Per Order

Area 06

Data Clarity

Most founders know revenue, but not always what is left after all the leaks, and we assess what your dashboards show, what they miss, and what needs to be joined together before making scaling decisions

Shopify · Ads · Refunds · Products · Reporting Gaps

How It Works

Start with a store URL — not a heavy audit form

Step One

Drop Your Store URL

60-second form

Name · Email · Store URL · Main concern

The first form is intentionally light, and we only need enough context to start a useful conversation
You can tell us what feels unclear: ads, discounts, returns, AOV, shipping, product margins, or “not sure”
No screenshots or files are needed to start, and if we need them, we can ask after we understand the store

Step Two

We Check the First Signals

Store context first

Website · offer · visible friction · likely leak area

We look at the store and the concern you shared, then decide what numbers would matter most
The goal is not to pretend we can diagnose everything from the outside, but to find the first sensible angle to discuss
Where useful, we may ask for one or two screenshots after the first reply instead of making the form feel difficult upfront

1 First area
to check

0 Calls needed
to begin

Step Three

You Get a Plain-English Reply

Conversation before pitch

What we’d check first · what data would confirm it

You receive a short reply explaining what we would check first and why that area matters for profit
If it looks worth reviewing properly, we may ask for screenshots or exports from Shopify, ads, refunds, discounts, products, or shipping
If there is a meaningful gap, the next step is an optional deeper Revenue Leak Audit, and if not, you still get a useful direction

Sample Findings

What a profit leak can look like inside the numbers

Fashion product rack used as visual context for returns analysis

Sample Audit · Returns

The biggest refund cost is not always the first problem to fix

In one sample analysis, the product with the largest total refund cost was not the priority because a different product had the abnormal return rate, making it the clearer first issue to investigate

Return rate · refund value · product priority · root cause

View sample audit

E-commerce store shown on a laptop used as visual context for channel analysis

Sample Audit · Channel Waste

A channel can bring traffic while producing weaker buyers

The sample report compares traffic sources and conversion performance, showing how headline traffic can hide a lower-quality channel that may be wasting budget

Sessions · orders · conversion rate · channel quality

View sample audit

Package being prepared for fulfilment used as visual context for margin analysis

Sample Dashboard · Fashion Store

Returns, retention, and product mix can explain why revenue feels weak

The sample dashboard turns a messy e-commerce picture into a simpler executive view: what is leaking, what it may be worth, and which fix should be checked first

Return concentration · AOV · retention · priority actions

View sample dashboard

These are sample/demo analyses used to show the type of thinking and reporting, not Tawon Group client case studies or guaranteed outcomes, with photos used as editorial visual context only

Open Proof Library

Who We Work With

Fashion stores with live sales and unclear profit

Live Store Orders are already
coming in

$100K+ Good starting point
for the free check

Fashion Apparel, footwear,
accessories and similar

Shopify + Major e-commerce
platforms supported

You are getting sales but profit feels unclear

The store is active and orders are coming in, but after ads, discounts, refunds, shipping, and product costs, it is not obvious what is actually being kept

You use ads, discounts, free shipping, or promotions

Those levers can help revenue grow, but they can also hide margin problems, and we look at the path from sale to profit instead of judging the business from revenue alone

You want analysis, not another agency

Tawon Group does not run your ads or rebuild your store, and we identify what the numbers are likely saying and what your team or partners should check first

You do not need to be a perfect-fit audit buyer yet

The free check is for starting conversations, and the full paid audit is usually a stronger fit once a brand has enough revenue and data to justify deeper analysis

Free Store Check · Low-Friction Form

Start with your store URL
Screenshots can come later

The goal is simple: share your store, tell us what feels unclear, and start a useful conversation

Best first step A 60-second form, not a long audit application

Required fields Name, email, store URL, main concern

Optional fields A short note about what feels unclear

Main goal Get a reply started before asking for more data

Free Store Check form

Open the short form, drop your store URL, and tell us what feels unclear, with no screenshots or call needed to start

NameRequired

EmailRequired — where you reply

Store URLRequired — the main thing we need first

Main concernRequired dropdown: ads, discounts, returns, AOV, shipping, margins, not sure

Extra contextOptional — what feels unclear or what you want checked

Check My Store

The form opens in a new tab, and we reply by email after reviewing the store context