Sample Fashion Dashboard

Sales were moving, but several leaks were reducing what the brand could keep.

This sample dashboard shows how Tawon Group would present ecommerce profit leaks in one executive view: returns, product issues, customer concentration, and average order value opportunities.

Sample/demo dashboard. Not a Tawon Group client case study.

Executive View

A founder should understand the leak in minutes, not hours.

The dashboard is built to answer three questions quickly: where is money leaking, how large is the issue, and what should be checked first?

Return Rate
18.5%

High return pressure compared with the sample target used in this demo.

Return Cost
$52K

Estimated annual cost from product returns in the sample dashboard.

Revenue Concentration
42%

Revenue dependency risk from top customer segments in the sample.

Recovery Potential
$184K

Combined first-year impact estimate from the sample action plan.

Return Trend

Returns were trending in the wrong direction.

The sample data shows monthly return cost increasing while revenue is only moving slightly upward.

Revenue Concentration

Revenue was too dependent on a small customer group.

In this sample, a large share of revenue came from the top customer segment, creating retention risk.

Product-Level Leak

Most returns were concentrated in a small group of products.

Fashion Demo

This is the kind of table that makes the issue practical. Instead of telling the founder “returns are high,” the analysis points to the exact products worth checking first.

Product Return Value Return Rate Likely Root Cause To Check Founder Action
Classic Cotton T-Shirt $8,450 24% Size inconsistency Review size guide, fit notes, and customer comments.
Designer Jeans $6,200 19% Colour mismatch vs product photos Check photography, lighting, variant images, and descriptions.
Summer Sandals $4,800 31% Quality issues reported Inspect supplier batch, reviews, and return notes.
Linen Midi Dress $3,900 15% Fit expectation gap Add model sizing, garment measurements, and fit video.
Travel Tote $2,850 12% Misleading product photos Add scale images, internal pocket photos, and use-case shots.
90-Day Roadmap

The dashboard turns into a prioritized action plan.

The proof asset is stronger when the founder can see exactly what happens after the analysis.

01

Fix top return products

$36K
Annual savings shown

Audit quality, product descriptions, size guidance, photography, and fulfilment notes for the top five return products.

02

Protect key customers

$120K
Revenue at risk shown

Check whether revenue is too dependent on a small segment and build a simple retention plan for high-value buyers.

03

Lift average order value

$28K
Additional revenue shown

Test bundles, thresholds, product pairings, and cart offers without damaging margin through over-discounting.

Free Gap Summary

Turn your own screenshots into a simple gap summary.

Send Shopify, ads, refunds, discount, product, or fulfilment screenshots. We will identify the 1–2 biggest visible profit gaps and explain what to check next. No call required.

Request Free Gap Summary